Pros And Cons To Be Aware When Planning A Website Redesign

wd4Like any good investment, your website needs to be proactively managed. It’s not just about keeping the content up to date, but it is also about bringing the technology and design up to date to meet the needs of your business and your customers.

When is a website redesign needed? In general most companies redesign their website every 2 years, and rebuild their website every 5 years.

The website looks old and dated
It doesn’t reflect the business direction
It looks terrible on mobile devices
It doesn’t convert any sales or leads
It is hard to navigate and find information quickly
It takes too long to load
It is not easy to update the content
It is not user friendly
Check your Google Analytics data for signs that your website needs help. If you have low repeat visits, high bounce rates and low average time of site – then something isn’t working.
Check the technology data to see how your website is performing on different browsers and mobile types. It is also advisable to ask a professional to perform a website analysis and propose recommendations on how to make your website work better for you.

A fresh design gives the impression that your business is
dynamic and growing
You move with the times, and your website is attractive and
easy to use on mobile devices
Your website works harder for you with new functionality such
as social media integration, a blog, forums, e-commerce,
contact forms and more
Your users are happier when they can find what they want
quickly and easily
You save money, because you can easily maintain and update the
website content yourself
Your website will be more search engine friendly
You can gain a competitive advantage over your competitors by
captivating the online market

Regular users of your website will be see a different looking site, and may take a while to get used to it. To overcome this, it is important to consider the user experience in the design – what information do they need? What action do they need to take? Make it easy for people to find what they want in 3 clicks or less. You can also work with your designer to find a new design that is implemented over time so as not to confuse your users so much.

When you redesign a website, your website page URL’s will often change, and this will have an impact on your SEO power. To combat this, a SEO expert can inform the search engines where your old URLs have moved to, and minimise loss in ranking and traffic by preserving your highest performing pages. Make it easy for search engines to find your new pages by submitting a site map to the major search engines.

Website rebuilds will require resources such as time and money. It is important to factor in website maintenance and redesigns every 2 – 5 years and treat your website as a growing part of your business. To keep costs feasible, it’s important to choose the right developer that understands your business vision and has the skills and expertise to make the website redesign happen without unforeseen costs and delays.

Overall, keeping on top of how your website design is performing is an important part of making sure it meets your business goals online. There are powerful advantages to be gained in terms happier customers, better functionality, and a competitive advantage over your competitors. There are some major areas to look out for, but with proper planning and the right web design team in place, these negatives can be turned into positives.